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Tell it like it is, 3

Published/Aired: 
January 2007
Description: 

Sprite Zero – No sugar. No bull***t.

Advertising Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell

Comments (8)

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Highest Rated

the_ashlands's picture
the_ashlands
Activity Score 1394

the (pre-fold) copy relates to the product in that they both have no sugar (or arent 'sugar coated')...just as the text in the speech bubbles (post-fold) isnt sugar coated, but rather its blunt and direct.

this concept is definitely creative. strong, strong, strong

theassailante's picture
theassailante
Activity Score 234

brilliant

jennywhx's picture
jennywhx
Activity Score 1142

smart plot planning, but what is it related to No sugar, No Bullxxxt? the story plot doesn't relate to the product..or i can't see the relation.
the tag line was not attractive enough as well, no sugar no bullshit? no bullshit okie.

http://jennywhx.blogspot.com jwhx:Visionary

jennywhx's picture
jennywhx
Activity Score 1142

okie, i take back my comment above that the story plot doesn't relate to the product. after all 4 i think i got what they want to say. :P

http://jennywhx.blogspot.com jwhx:Visionary

CDart's picture
CDart
Activity Score 54
the_ashlands's picture
the_ashlands
Activity Score 1394

jnan...check this out...beck is not anywhere close to being the first one to do a folding double image.

jennywhx's picture
jennywhx
Activity Score 1142

fold fold fold, ideas being fold, nothing seriously new under the sun tho.

http://jennywhx.blogspot.com jwhx:Visionary

thinkFRESHdesign's picture
thinkFRESHdesign
Activity Score 242

Haha - those facial expressions don't even match what is being said in the speech bubbles. Weak concept. Not at all creative and the copy doesn't really relate to the product (as mentioned above). Not upon first glance, anyhow. Weak, weak, weak.

original doodles + creative sweat = thinkingfresh.ca

the_ashlands's picture
the_ashlands
Activity Score 1394

the (pre-fold) copy relates to the product in that they both have no sugar (or arent 'sugar coated')...just as the text in the speech bubbles (post-fold) isnt sugar coated, but rather its blunt and direct.

this concept is definitely creative. strong, strong, strong

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