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Tell it like it is, 3

Published/Aired: 
January 2007
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20
Description: 

Sprite Zero – No sugar. No bull***t.

Advertising Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell

Comments (8)

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Highest Rated

the_ashlands's picture
the_ashlands
1394 Activity Scores

the (pre-fold) copy relates to the product in that they both have no sugar (or arent 'sugar coated')...just as the text in the speech bubbles (post-fold) isnt sugar coated, but rather its blunt and direct.

this concept is definitely creative. strong, strong, strong

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