Sprite: Tell it like it is, 3

Sprite Zero – No sugar. No bull***t.

Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell

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8 comments

theassailante's picture
theassailante
234 pencils

brilliant

jennywhx's picture
jennywhx
1142 pencils

smart plot planning, but what is it related to No sugar, No Bullxxxt? the story plot doesn't relate to the product..or i can't see the relation.
the tag line was not attractive enough as well, no sugar no bullshit? no bullshit okie.

jennywhx's picture
jennywhx
1142 pencils

okie, i take back my comment above that the story plot doesn't relate to the product. after all 4 i think i got what they want to say. :P

CDart's picture
CDart
54 pencils
the_ashlands's picture
the_ashlands
1394 pencils

jnan...check this out...beck is not anywhere close to being the first one to do a folding double image.

jennywhx's picture
jennywhx
1142 pencils

fold fold fold, ideas being fold, nothing seriously new under the sun tho.

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Haha - those facial expressions don't even match what is being said in the speech bubbles. Weak concept. Not at all creative and the copy doesn't really relate to the product (as mentioned above). Not upon first glance, anyhow. Weak, weak, weak.

original doodles + creative sweat = thinkingfresh.ca

the_ashlands's picture
the_ashlands
1394 pencils

the (pre-fold) copy relates to the product in that they both have no sugar (or arent 'sugar coated')...just as the text in the speech bubbles (post-fold) isnt sugar coated, but rather its blunt and direct.

this concept is definitely creative. strong, strong, strong

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