Sprite: Tell it like it is, 2

Sprite Zero – No sugar. No bull***t.

Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell

8 comments

recluse's picture
recluse
24 pencils

Brilliant

jennywhx's picture
jennywhx
1142 pencils

this is the best one, for me. but why the guy should sit for SO DAMN FAR AWAY from the table before folding?

like.a.boy's picture
like.a.boy
227 pencils

so his leg won't get cut off or the table won't go into the picture after folder : )
Great idea still!

jennywhx's picture
jennywhx
1142 pencils

i know, but why? they could improve the execution, think of a way. haha

budibud's picture
budibud
128 pencils

Reminds me of why I read MAD magazine... Kewl execution.

Boediboed
Trying to retire ad-man

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Uhhhhhh..."I like sport"? How about "I like sportS"? Terrible copy in the speech bubbles. They could have at least worked on better grammer. BUT - at least the facial expressions in this ad match the copy in the speech bubble. Still weaaaaaaaaaaaaak.

original doodles + creative sweat = thinkingfresh.ca

AHC's picture
AHC

problem with lightning on the wall

freakinshit's picture
freakinshit
4 pencils

pretty refreshing..
love the concept..
execution is also amazing..
10 on 10!

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