Sprite: Tell it like it is, 1

Sprite Zero – No sugar. No bull***t.

Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell


get_tune_with_me's picture
66 pencils

This one is really nice.... though the folding stuff is not that new...."but......."
just joking man.....this is a great campaign!!!

ChuckNorris's picture
834 pencils

great stuff

jennywhx's picture
1142 pencils

i like this. so i got their concept after all 4, guess guy would just need to speaking the truth when drinking ya.

imke's picture
472 pencils

Yep good Idea

"Idea never die"

Vibe's picture
230 pencils

I like this the best! Good Job!

Don Evan's picture
Don Evan
2 pencils

Shouldn't have duplicated the guy on this one.

TRICKY's picture
3950 pencils

"no bullshit" is an old US winston cigarette campaign (98)

The man who stops advertising to save money is like the man who stops the clock to save time

CDart's picture
54 pencils

Sometimes... in some cases... ;) saatchi denmark appears a realy nice creative ideas.
"nice one"

dingo's picture
26 pencils

alright, they have watched beck's video for his song girl. definitely


CDart's picture
54 pencils

oky... i take back my comment above.

stereodeluxe's picture
163 pencils


whats wrong with upeople? hasnt any single one of u read MAD? i think that would be the appropriate reference, other than the beck video. al jaffee did this ages ago. http://www.lambiek.net/artists/j/jaffee_al.htm

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

stereodeluxe - to the point, used to fold those things few times a month... :)

thinkFRESHdesign's picture
242 pencils

*yawn* These MUST be spec ads because if I was their client and this was the BEST they could come up with, I'd be asking for my $$$ back.

original doodles + creative sweat = thinkingfresh.ca

Demme's picture
30 pencils

does anyone notice that the first guy at the top row and the last guy (with speech bubble) are the same dude?

maybe they're twins. swedish twins.

fakesaliva's picture

danish* twins.

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

Eh, shouldn't it be so the concept would actually work?

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