Tell it like it is, 1

Agency Network: 
January 2007

Ambient advertisment created by Saatchi & Saatchi, Denmark for Sprite, within the category: Non-Alcoholic Drinks.

Sprite Zero – No sugar. No bull***t.

Advertising Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell

Comments (16)

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Highest Rated

fakesaliva's picture

danish* twins.

get_tune_with_me's picture
Activity Score 66

This one is really nice.... though the folding stuff is not that new...."but......."
just joking man.....this is a great campaign!!!

ChuckNorris's picture
Activity Score 834

great stuff

jennywhx's picture
Activity Score 1142

i like this. so i got their concept after all 4, guess guy would just need to speaking the truth when drinking ya.

imke's picture
Activity Score 472

Yep good Idea

"Idea never die"

Vibe's picture
Activity Score 230

I like this the best! Good Job!

Don Evan's picture
Don Evan
Activity Score 2

Shouldn't have duplicated the guy on this one.

TRICKY's picture
Activity Score 3954

"no bullshit" is an old US winston cigarette campaign (98)

The man who stops advertising to save money is like the man who stops the clock to save time

CDart's picture
Activity Score 54

Sometimes... in some cases... ;) saatchi denmark appears a realy nice creative ideas.
"nice one"

dingo's picture
Activity Score 26

alright, they have watched beck's video for his song girl. definitely

CDart's picture
Activity Score 54

oky... i take back my comment above.

stereodeluxe's picture
Activity Score 176


whats wrong with upeople? hasnt any single one of u read MAD? i think that would be the appropriate reference, other than the beck video. al jaffee did this ages ago.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

stereodeluxe - to the point, used to fold those things few times a month... :)

thinkFRESHdesign's picture
Activity Score 242

*yawn* These MUST be spec ads because if I was their client and this was the BEST they could come up with, I'd be asking for my $$$ back.

original doodles + creative sweat =

Demme's picture
Activity Score 30

does anyone notice that the first guy at the top row and the last guy (with speech bubble) are the same dude?

maybe they're twins. swedish twins.

fakesaliva's picture

danish* twins.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Eh, shouldn't it be so the concept would actually work?