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Sprite: Sprite Shower

A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú
Copywriter: Luiz Vicente Simões
Head of Production: Nana Bittencourt
Account Director: Ana Paula Perdigão
Account Supervisor: Fabiana Amorim
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Gualter Pupo
Director of Photography: Fernando Young
Editor : Jair Peres
VFX House: HungryMan
VFX Technician: Rodrigo Oliveira
Post-Production: Hungry Man, Fullframe
Audio: S de Samba
Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock
Music Composer: Dimi Kireeff, Marcio Chavemarin

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15 comments

KDbranding's picture
KDbranding
78 pencils

This idea should work in Tropical Country.

morse's picture
morse
15853 pencils

The idea of a giant dispenser is great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dearturki's picture
dearturki
311 pencils

its so cool idea.

CrackerJackWorks's picture
CrackerJackWorks
11232 pencils

fricken excellent.

Danillp's picture
Danillp
672 pencils

Huahauh. Muito bom. Adorei

kleenex's picture
kleenex
28056 pencils

I love the idea. I hope that was water used instead of sprite...

Batata's picture
Batata
3 pencils

It was water.

sacrilegend's picture
sacrilegend
2055 pencils

A solid sampling idea. Hope it was used in more than one location.

Jackbr's picture
Jackbr
1383 pencils

Simple and great.

Jack

FlorPalazzolo's picture
FlorPalazzolo
29 pencils

This is what i call a no limit idea. Literally COOL

Blue Apple's picture
Blue Apple
120 pencils

Super Cool...

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent!

stickynotes's picture
stickynotes
1058 pencils

fresh idea!

nafeeskhan1986's picture
nafeeskhan1986
10 pencils

cool idea with good branding!!!

tiktak's picture
tiktak
108 pencils

cool

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