SportsCheck: Sporty Vouchers

Insights, Strategy and the Idea: Midway through the winter sports season, in January 2011, SPORTSCHECK Frankfurt asked for an impactful idea to drive sales of winter sports equipment and to remind Frankfurt citizens that snow can be great fun. Nobody likes scraping snow and ice off their cars every morning. How we can use this unpopular snow to show the bright side of winter?

Creative Execution: With unique use of media, we transformed snow-covered cars into skid-marked ski slopes. Miniature snowboarders and skiers show the fun side of winter – and are also giving out discount vouchers for winter sports equipment from the new SPORTSCHECK store in Frankfurt. These appealing vouchers tell the story of great winter sport action on the roofs of people’s cars. They are as impactful as the SPORTSCHECK TV commercial, and convey the SPORTSCHECK message of “Wir machen Sport” (“We do sport”) in a simple, engaging way.

Results: We distributed 2,500 vouchers in Frankfurt, of which 23.6 % were redeemed in store. This increased sales by up to 17.2%. The citizens of Frankfurt liked the idea and took pictures of it. These vouchers inspired our target audience to do more winter sports.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Director: Uwe Jakob
Copywriter / Art Director: Christian Urbanski
Designer: Uwe Jakob
Photographer: Mathias Köhler
Producer: Stefan Kriznjak
Photo Editor: Christian Urbanski
Account Executives: Katharina Marsenger, Frank Apel
Production Company: HMD Druck

4 comments

Diplodokus's picture
Diplodokus
1762 pencils

Fun but done.

cracker66's picture
cracker66
163 pencils

ridiculous and lame..

Richard Finch's picture
Richard Finch
201 pencils

This was only just joelapompe-ed a few weeks back..
http://www.joelapompe.net/2011/05/19/ski-windshield-ambient-directski/

lemonart's picture
lemonart
3 pencils

nice concepts

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments