pixelbomb1's picture
2555 pencils

cool heavy thinking. awesome use of the medium.

Arnold Santillan

brain123's picture
830 pencils

Same idea. This one was uploaded yesterday.

Cheryl's picture

Love the concept and the execution. It's really smart. Well done.

Cheryl's picture

But i saw the original for Sport Batel. So, forget what i said before.

Nils B's picture
Nils B
15 pencils

This one's really nice!

xarape's picture

Nice. But too bad that the other one (the one for Sport Batel Gym) came first.
If you have any doubt, google for the one above and see how many links you will find. Twenty? Ten? I couldn't find one! Now google for Sport+Batel+Gym and check how many links you'll get. And bananas for those who think it's not for real. I don't care. The gym's owner is quite happy with the results and that's what matters for the agency.

elmariachi's picture

What does that mean? That brasilians blogged their stuff (the one for Sport Batel Gym) and the belgians maybe not. If you look at both executions objectively, dear xarape, than you must admit that the same idea for a much bigger client is much more credible and that makes this one better.

So, someone had the same idea, and used it in a better way. For a real brand. Maybe you just stopped too soon looking for a client. Better luck next time.

copywriter.txt's picture
828 pencils

Bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla.

This is bullshit, man. The size of the client doesn't matter.

You made it (or uploaded) three days after, so better luck next time for you, pal.

Rambo's picture

Who said they made it after? It's not about being first on the incrowd blogs, dude.

El Justicero's picture
El Justicero

Não? Engraçado, eu aprendi que uma idéia que está em um anuário ou em um blog de propaganda é uma idéia que já foi feita antes. Sendo assim, melhor não copiar! Talvez as coisas não funcionem dessa maneira na Bélgica. Vai saber...

brazilianwax's picture

If they could copy the idea, sell it to the client, execute it (better) and blog it in one day, they are superheroes to me. El Justicero, that is the biggest pile of crap I've read here in a long time.
ps I like this one much better than the Gym. More relevant.

ThinK!ED.'s picture

It's about to make the action for real, take different photos and post a video at You Tube. So, for me, Sport Batel comes first and hitted people. Congratulations to the brazillian agency.

This one, for Weight Watchers, use the same photography 10 times (look at the lights and shadows, only the floor number change), and the KG icon only works in this type of elevator. (For me, the elevator from the agency building). So, this came after and nobody saw it. It's only at the art director's photoshop. So, what a shame from Duval.

1/10 for me!

TimW's picture

@mirelle, brain123, xarape: you're right we didn't sent this one out, otherwise it would have appeared here as well

@pixelbomb1, cheryl, nils b, elmariachi: thx for the support

Brainsurgeon's picture

So send it after it's a little unetichal, don't you think?
Shame on you.

Louis119david's picture

Better art direction than yesterday, coz the KG seems more natural, cool idea.

But the thing is, we can see nothing about the copy, think of the size!

TimW's picture

@louis119david: the copy in the pictures is the flemish version of the "fed up with the yoyo effect of most diets", that's why we put it in big at the bottom. you're welcome

louis119david's picture

TimW: Thanks for your explanation, but you know what, maybe our ads are made for the real public, I mean in the real life, in the real elevator. So... Maybe the real audiance can't see your copy amplified in this poster.

U're welcome too.

Pelé's picture

Chuuuuuuuuuuuuuuuuuuuupaaaaaaaaaaaaaaaaaaaaaaaa, Bélgica.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Advertisers from Belgium has proved they're excelent researchers. They could suck it even before it was posted on aotw.

Completamente chupado.

Mrusso's picture

Kristof Snels, Sebastien De Valck, Geoffrey Hantson and Dirk Domen. Suckers. Bad...bad dogs...

Nona's picture

É isso aí. COPYCATS!!!

eumesmo's picture

Não dá pra saber quem chupou quem, mas uma coisa é clara, os belgas resolveram muito melhor. Ta muito mal feito o dos brasileiros.

vocênão's picture

Muito melhor? Duvido que alguém consiga ler o que está escrito no dos belgas.

E a peça dos caras de Curitiba apareceu muito antes pela net. É Brasil-il-il-il!
Vi no YouTube o vídeo dos caras e a data é de 16, 17 de Agosto.

kaceres's picture
235 pencils

que fusil tan bravo, casi que fusila el layout también



brownsugar's picture

I feel a lot of frustration in this room. Get back to work guys. With the help of God and hard work you too will make something interesting one day. You have to believe.

itch's picture
806 pencils

hey nice shot! like the idea..

* it's not how good you are. it's how good you want it to be *

Ricardo Bastos Júnior's picture
Ricardo Bastos ...

Não foi a Duval que chupou aquele adeviso colados em pias onde o ralo fazia o papel da boca de um menino pobre?

Ricardo Bastos Júnior's picture
Ricardo Bastos ...

Não foi a Duval que chupou aquele adeviso colado em pias onde o ralo fazia o papel da boca de um menino pobre?

maradona's picture

Is it so difficult to write comments in english?

Dictionary's picture

Why maradona? You speak spanish.

Ricardo Bastos Júnior's picture
Ricardo Bastos ...

O comentário é meu e por isso escrevo na língua que eu quiser, moron.

Pelé's picture

Belgians are so fucking good suckers. They must have learned with the argentina`s mothers.

Joao Cezar's picture
Joao Cezar

seems like all the elevator photos are the same in this belgian ad. Strange, the only thing that change are the numbers.

Great Copy! Congrats. At least do it for real next time.

Lpinheiro's picture

Sem contar que o KG como foi feito só se encaixa neste modelo de painel.
É, para mim eles nem fizeram. Como disse alguém aí, só veiculou no photoshop do diretor de arte.

teenie's picture
1894 pencils

Love it! Brilliant! Plus you have a captive audience.

Ricardo Bastos Júnior's picture
Ricardo Bastos ...

Wasn't Duval that copied that sticker placed in sinks whit a poor boy mouth?

aix's picture
49 pencils

This really cool! i like the idea! simple and nice!

Kay's picture
161 pencils

Excellent!! bronze for the team!! good job!

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