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Beautiful women don't pay

Agency: 
Published/Aired: 
May 2013
Description: 

Spoleto is a fast food chain restaurant that works on the concept “Create good moments here”. So we helped women to increase their self-esteem, making their own good moments in the International Womens'Day. In Brazil, there's a very popular saying that says: “Beautiful women don't pay, but also don't get it.” Spoleto surprised everyone by breaking this rule. We asked every women “Are you beautiful?”. Every single one that said “Yes, I am beautiful” didn't have to pay for the meal.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Creative Supervisor: Betoca jencarelli
Copywriter: Bruno Pimentel
Art Directors: João Santos, Eduardo Ferraz
Art Assistant: Caroline Gomes
Account Directors: Guilherme Giuliani, Viviane Sade
Executive Account: Bianca Barata
RTVC: Ana Ourique
Production: Capim Filmes

Comments (3)

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Highest Rated

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

Really really good idea. But I wish they had chosen women who obviously have a lower self-esteem. Most of the girls here are hot and they already know it.

Wholey moley,
Ken T.

kleenex's picture
kleenex
Activity Score 43397

Interesting idea.

erectus's picture
erectus
Activity Score 5326

Yes. really good.

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

Really really good idea. But I wish they had chosen women who obviously have a lower self-esteem. Most of the girls here are hot and they already know it.

Wholey moley,
Ken T.

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