SPFW: Ink
Use less ink.
The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated through cut-out letters that, obviously, required no ink at all.
Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: André Felipe, Selma Navarro
Art Director: Andre Felipe
Copywriter: Pedro Braga
Released: November 2006
5 Comments
i like this as a one shot. use less paper is good too. after that, it falls apart. everything else is forced.
A+
the window piece is also good.
I think it's very nice....
thanks, man.