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SPFW: Ink

SPFW: Ink
Your rating: None Average: 10 (2 votes)

Use less ink.

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated through cut-out letters that, obviously, required no ink at all.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: André Felipe, Selma Navarro
Art Director: Andre Felipe
Copywriter: Pedro Braga
Released: November 2006

Comments

Spanky's picture 2021 pencils
Spanky | Thu, 2007-05-31 00:36

i like this as a one shot. use less paper is good too. after that, it falls apart. everything else is forced.

Nthngmn's picture 632 pencils
Nthngmn | Thu, 2007-05-31 09:03

A+

copycomoelcopi's picture 832 pencils
copycomoelcopi | Thu, 2007-05-31 09:36

the window piece is also good.

Noyel's picture 24 pencils
Noyel | Fri, 2007-06-01 02:12

I think it's very nice....

pedro's picture 14 pencils
pedro | Sun, 2007-06-03 11:41

thanks, man.

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