SPFW: Ink

Use less ink.

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated through cut-out letters that, obviously, required no ink at all.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: André Felipe, Selma Navarro
Art Director: Andre Felipe
Copywriter: Pedro Braga
Released: November 2006

5 comments

Spanky's picture
Spanky
4899 pencils

i like this as a one shot. use less paper is good too. after that, it falls apart. everything else is forced.

Nthngmn's picture
Nthngmn
626 pencils

A+

copycomoelcopi's picture
copycomoelcopi
822 pencils

the window piece is also good.

Noyel's picture
Noyel
24 pencils

I think it's very nice....

pedro's picture
pedro
14 pencils

thanks, man.

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