SPFW: Conscious

Conscious consumption.

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
Conscious Consumption was illustrated on a page with a handle cut out like a shopping bag.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Selma Navarro
Art Director: André Felipe
Copywriters: Selma Navarro
Released: November 2006