SPFW: Bike

Go by bike.

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
Go by bike was set as a series of little cards that can be pulled out and passed around.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Andre Felipe, Selma Navarro
Art Director: André Felipe
Copywriter: Pedro Braga
Released: November 2006

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2 comments

_Yr's picture
_Yr
44 pencils

the Hoffman's stuff (:

syno's picture
syno
23 pencils

hahaha livin in Brazil :)

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