Spectro Skin Care: The Smile Shop

Installation for Spectro Skin Care, called The Smile Shop. It's situated in Queen West, Toronto’s hipster hangout. The installation is a part of a wider campaign about inner happiness. Teenage girls are being asked to instagram something that made them smile. The instagram feed is linked to a series of 1960’s and 1970’s TV’s in the Smile Shop gallery window. We really like that it takes digital and makes it analogue.

Advertising Agency: Blammo, Canada
Creative Director: Michael Murray
Creatives: Victoria Sturgess, Vanessa Heber
Account Supervisor: Ashley Weber
Head of Production. Gord Cathmoir

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2 comments

morse's picture
morse
14994 pencils

This is really cool. I can see people playing with it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25174 pencils

cool concept.

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