To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.
Ambient advertisment created by Y&R, Malaysia for SPCA, within the category: Public Interest, NGO.
Take a leash, give a life. Adopt a great companion today.
Regional Creative Director: Marcus Rebeschini
Regional Head of Copy: Edward Ong
Executive Creative Director: Steve Hough
Creative Director: Ida Rahman
Head of Art: Heng Yik See
Art Director: Jamie Toh
Copywriter: Randy Lee
Illustrator: Jamie Toh
Typographer: Jamie Toh
Photographers: Thomas Chiang, Character Studio
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