SPCA Malaysia: Take a leash, give a life

Take a leash, give a life. Adopt a great companion today.

To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.

Advertising Agency: Y&R Kuala Lumpur, MALAYSIA
Regional Creative Director: Marcus Rebeschini
Regional Head of Copy: Edward Ong
Executive Creative Director: Steve Hough
Creative Director: Ida Rahman
Head of Art: Heng Yik See
Art Director: Jamie Toh
Copywriter: Randy Lee
Illustrator: Jamie Toh
Typographer: Jamie Toh
Photographers: Thomas Chiang, Character Studio
Published: March 2010


Guest's picture

the way, the groove, the deep.

Guest's picture

Great concept for a great cause, I hope it works. Wish I could see this in real life.


pez's picture
1800 pencils

I think this is good... did it really work?...

Guest's picture

Really good thinking and execution, but I wonder what the results were.

keithstoeckeler's picture
425 pencils

Really great thinking and execution, but I wonder what the results were.

gonndo's picture
1096 pencils

Kind of cool, I think...

But I agree with the guys above, I'm not pretty sure about the results...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

You must understand that Malaysia is a country where dogs or cats may be shot dead by city councils employees They killed mine at my house's gate . With pride...

Malaysia is a country where dog meat is now sold openly since few months with approval from Head of Veterinary service.

So, even the results may be not what it could be in a said developed country , anything the Malaysian SPCA may do is nice and must be rewarded !!!

sandipkayal's picture
270 pencils

great job


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Simple ideas are best

Molecule's picture
437 pencils


Jupiter's picture
547 pencils

nice job.-}

commenting just to gather more pencils:-)

Guest's picture

Awesome work!!! why i didn't see this on cannes lions?? did they submitted to cannes??? i think this piece of work deserve something!!!!

Ramezani's picture
315 pencils

This is so fucking good. thank you.

Guest's picture

Nice stuff.. Advertising kewllll

Guest's picture

Good as far as it goes, but where's the cats? Maybe they don't have a stray cat problem in Malaysia?

Guest's picture

good job guys!

velle's picture
1550 pencils

i accidentally walked past an spca booth at the mall near where i live, and met a dog who threw me such a look of adoration i fell in love - what can i say, it was love at first sight. that was more than 3 years ago. she is, and still remains one of the great loves of my life... despite hundreds of dollars worth of bitten shoes, brand new Timberlands included.

moral of story: be careful if you're not ready for great love and commitment when walking past these places


i know im rambling... blablablabla............... ^^

advert-street's picture
8 pencils

I really like it!

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