SPCA Malaysia: Take a leash, give a life

Take a leash, give a life. Adopt a great companion today.

To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.

Advertising Agency: Y&R Kuala Lumpur, MALAYSIA
Regional Creative Director: Marcus Rebeschini
Regional Head of Copy: Edward Ong
Executive Creative Director: Steve Hough
Creative Director: Ida Rahman
Head of Art: Heng Yik See
Art Director: Jamie Toh
Copywriter: Randy Lee
Illustrator: Jamie Toh
Typographer: Jamie Toh
Photographers: Thomas Chiang, Character Studio
Published: March 2010

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18 comments

Guest's picture
Guest

the way, the groove, the deep.

Guest's picture
Guest

Great concept for a great cause, I hope it works. Wish I could see this in real life.

http://benpaddockdesign.com/

pez's picture
pez
1718 pencils

I think this is good... did it really work?...

Guest's picture
Guest

Really good thinking and execution, but I wonder what the results were.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really great thinking and execution, but I wonder what the results were.

gonndo's picture
gonndo
1092 pencils

Kind of cool, I think...

But I agree with the guys above, I'm not pretty sure about the results...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

You must understand that Malaysia is a country where dogs or cats may be shot dead by city councils employees They killed mine at my house's gate . With pride...

Malaysia is a country where dog meat is now sold openly since few months with approval from Head of Veterinary service.

So, even the results may be not what it could be in a said developed country , anything the Malaysian SPCA may do is nice and must be rewarded !!!

sandipkayal's picture
sandipkayal
270 pencils

great job

a CREATIVE drop

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Simple ideas are best

Molecule's picture
Molecule
437 pencils

awesome!

Jupiter's picture
Jupiter
547 pencils

nice job.-}

commenting just to gather more pencils:-)

Guest's picture
Guest

Awesome work!!! why i didn't see this on cannes lions?? did they submitted to cannes??? i think this piece of work deserve something!!!!

Ramezani's picture
Ramezani
315 pencils

This is so fucking good. thank you.

Guest's picture
Guest

Nice stuff.. Advertising kewllll

Guest's picture
Guest

Good as far as it goes, but where's the cats? Maybe they don't have a stray cat problem in Malaysia?

Guest's picture
Guest

good job guys!

velle's picture
velle
1550 pencils

i accidentally walked past an spca booth at the mall near where i live, and met a dog who threw me such a look of adoration i fell in love - what can i say, it was love at first sight. that was more than 3 years ago. she is, and still remains one of the great loves of my life... despite hundreds of dollars worth of bitten shoes, brand new Timberlands included.

moral of story: be careful if you're not ready for great love and commitment when walking past these places

:D

i know im rambling... blablablabla............... ^^

advert-street's picture
advert-street
8 pencils

I really like it!

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