South Carolina Tourism: Windsurf

Advertising Agency: Bounce, Greenville, USA
Creative Director: John McDermott
Associate Creative Director / Copywriter: Stephen Childress
Senior Art Directors: Jeff Gandy, Stephen Brown, Barry Godfrey, Jim Reel
Art Director: Jason Barry
Senior Graphic Designer: Melissa Nocks
Graphic Designer: Ashley Bailey
Released: February 2008

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9 comments

funky_frogii's picture
funky_frogii
2538 pencils

its cooooooooooooooooool.............all to geather.its great.

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kgeiger's picture
kgeiger
7016 pencils

This is some really nice ambient work.

ackattak's picture
ackattak
396 pencils

Agreed.

Jonra's picture
Jonra
43 pencils

very good. well done bounce.

crow's picture
crow
30 pencils

The whole campaign is fabulous. Thumbs up.

FarFromFlorida's picture
FarFromFlorida
104 pencils

horrible - and that staged guy "surfing" the ad - what's up with that?! Tragic. All I ask is: What is the idea? Whatever aswer will be replied with a "so what", because this has absolutely no appeal to any consumer or advertising show for that matter.

brain123's picture
brain123
830 pencils

It is cool but I highly doubt people will strike that pose when they walk by...

stephenc's picture
stephenc
7 pencils

There was messaging placed nearby (and on the steps) telling people to grab the rail, surf and take a picture riding the wind surfing board - then upload it to the site for a chance to win a trip from frozen Chicago to warm South Carolina. This is one of the pics that was uploaded to the site.

fezman's picture
fezman
17 pencils

Bueno. Bueno. Bueno.

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