South Africa Tourism: Zebra

It's closer than you think.

Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra.

Agency: Contract, Mumbai, India
Creative Directors: Ashutosh Karkhanis, Niranjan Kaushik
Art director: Ashutosh Karkhanis
Copywriters: Sonal Chhajerh, Niranjan Kaushik
Photographer: Ashutosh Karkhanis

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46 comments

Ney Frances's picture
Ney Frances
660 pencils

clap clap! i wish i had it!

is there life before death?

slim's picture
slim
1047 pencils

Love it.

cooties's picture
cooties
180 pencils

YEAH! I saw these zebra crossings all over Mumbai!!! I must have seen 50 of 'em so far!

restless_r's picture
restless_r
277 pencils

very nice !

juankhr's picture
juankhr
136 pencils

nice but is kind of predictable. dont you think?

the_ashlands's picture
the_ashlands
1394 pencils

jealous?

chimie's picture
chimie
156 pencils

hmm... the messsage "closer than you think" is old enough. but these zebras? as predictable? if it so predictable why on earth noone used them before?

Dick Huges's picture
Dick Huges
939 pencils

If is predictable why dont it have your name on the credits?

tyraptos's picture
tyraptos
74 pencils

I love it.

Tyra

Disco Munky's picture
Disco Munky
3900 pencils

It's good, but why would anyone want to go to south africa?

You know they're still pretty racist there right? But hey, so are lots of places so forget about it and look the both ways before crossing to the other side of street eh?

Doin' it for the points

Dick Huges's picture
Dick Huges
939 pencils

worst comment ever.

ellehcimeo's picture
ellehcimeo
3522 pencils

Guy In The Bushes-

"It's good, but why would anyone want to go to south africa?"

to see the zebras.
there is racism in every country and every nation and every neighbourhood around every corner in the world. you don't go to a country to see racism, you go to see the zebras or the likes.
even racists like zebras.

do you hate zebras? is that what you are doing in the bushes? sitting there hating zebras?

ellehcimeo's picture
ellehcimeo
3522 pencils

PS - I like this ambient a whole bunch!

Disco Munky's picture
Disco Munky
3900 pencils

WOW, lovely come back.

Just saying is all.

Liked the ad. Thought is was clever, and would be cool to see in situ.

ellehcimeo- thats a funny sounding name. Does it mean clever clogs? It should, cos you are.

p.s I think the rasists only like the white bit of the Zebra. And I'm in the bushes making pants love to a pic of you in a zebra suit.

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

Guy in the bushes- now you've gone and done it. i have a crush on you now too.

(pixelbomb1 if you read this don't despair, i still have a big crush on you too. plenty of room in this big old heart of mine for everyone)

how DID you get that pic of me? I thought the court order took care of all the internet photos... i'm going to go and call my lawyer. promise you'll destroy that photo, won't you?

and i wish my name meant clever clogs. if you look at my profile, i think even you can deduce what it means. you crazy zebra lover you!

Disco Munky's picture
Disco Munky
3900 pencils

And we have a sense of humour in the building!

I think I'm in love.

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

me too. but i already sent you a warning, i have a big heart, but there's room in there for lots of lovin'. so don't you go get jealous when i declare my next crush. mkay?
now, someone in another thread, i think it was slim, said they wanted us to kiss, so "mmmm, mmmm, mhouah"

on to the next ad! Ivan has been busy, there are at least 10 new ones to get to!

popdistortion's picture
popdistortion
1594 pencils

Prick. That's all I can say to that comment. Ever been there?

drunk dave's picture
drunk dave
1066 pencils

I think you'll find that you're missinformed John Hubert II. But please, visit me in South Africa and I'll show you why it's one of the fastest growing tourist destinations in the world. That or I'll just kick the crap out of you.

Disco Munky's picture
Disco Munky
3900 pencils

"I think you'll find that you're missinformed John Hubert II. But please, visit me in South Africa and I'll show you why it's one of the fastest growing tourist destinations in the world. That or I'll just kick the crap out of you."

Anyone else think he just took one step forward, two steps back?

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
2838 pencils

clever ad.

Like it.

still don't want to go to south africa.

Punker's picture
Punker
84 pencils

to she-male javelin and guy in the bushes. You are both ignorant jerks. South Africa is an incredibly beautiful country where you can enjoy everything from wildlife in it's natural environment to beautiful coastal cities like Cape Town. We're a rainbow nation of all cultures and 11 official languages. And no, we're not racist. Apartheid ended well over a decade ago (catch a wake up) and we're a shining example of how democracy can be achieved peacefully. And by the way, we're a first world country and the richest country in africa by a long way, not third world like you all probably think. But why don't you just keep your blinkers on - ignorance is bliss I guess.

Disco Munky's picture
Disco Munky
3900 pencils

Who? What? Who said that? Oh wait, it's these blinkers.

No one said it was a poor third world country. I know it isn't. There are some of the best hospitals in Africa and the educational system is a very solid one. I'm just glad that a little over ten years ago, you all saw fit to allow the locals to enjoy the benefits.

The ambient piece is good however. I liked it alot.

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Relax though Punker, no offence to your country, I just like a place with more heart warming than chilling history for my holidays right now.

I'm sure it is a beautiful country.

Punker's picture
Punker
84 pencils

Now that's like saying I won't visit America because of the history of slavery. why don't you just keep quiet...

Disco Munky's picture
Disco Munky
3900 pencils

That's not the same and you know it.

And anyway that's why I thought most people didn't visit America. That and the guns. And also Pimps, Hoes, Cowboys, McDonalds, More guns, Cops, Vanilla Ice, Tom-Kat, Brinderline, Paris Hilton, Taxes, No Drugs, Strip searches for no reason, The death penalty and Playa Haters. To name but a few.

Peace

Doin' it for the points

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this ambient piece.

Joe76's picture
Joe76
772 pencils

But how many internets?

ellehcimeo's picture
ellehcimeo
3522 pencils

do not force Dick Huges to award internets. just pay more attention and you might get an idea of how it sort of works. i'm thinking that if he approves of an ad, it gets no internets. but, that could be wrong, and Dick may choose to change his rating system at any time. that's the fun. slippery slope Joe, slippery slope.

tiny_wordz's picture
tiny_wordz
325 pencils

i think guys dat make stupid coments like "why would i want to go to South Africa anyway" are better off enjoying the life... sorry i mean low life... that they are presently enjoying in their shithole homes. i dont come fromsouth africa but i don't knock other peoples homes. concerntrate more on the ads than your disgusting opinion on countries.

the ad is great. i'm jealous.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

why do you assume it is a shit hole home?

Ney Frances's picture
Ney Frances
660 pencils

say your name again ich! hehe!

is there life before death?

AdDavid's picture
AdDavid
406 pencils

nice work, fresh and clever use of the ignored zebra crossing. people will pay more attention on it now.

JPWrites's picture
JPWrites
238 pencils

Fabulous, a great idea that would work anywhere in the world to promote South Africa, and be entirely noticable and memorable. Nice work. Ignore the ignorant comments from a narrow-minded poster above.

Disco Munky's picture
Disco Munky
3900 pencils

I believe I touched a nerve.

I'm sorry.

The ad is clever and cool (really).

Just took a while to remeber the Africans where there first did it?

Doin' it for the points

JCHS's picture
JCHS
66 pencils

good one its nice and clear

A. J. SMITH's picture
A. J. SMITH
2838 pencils

It is a good advert incedently.

Totto's picture
Totto
685 pencils

I just became a fan of Mr Ashutosh , he called me once for an interview..but i dint go.. now i regret not going and
having met him.

Intelligent ads are the need of the hour.

inkfromthepen's picture
inkfromthepen
147 pencils

okay, enough already with all the racist talk. this is an advertising forum, not a political debate - because if it were, we would also be discussing India's 'very-equal-opportunity' caste system.

Regarding the ad, I think it's predictable, not strong enough to make me want to go to South Africa on its own. But then again, SA has always been one of my best vacation destinations. Love the place.

Disco Munky's picture
Disco Munky
3900 pencils

You know what. Why don't we all just separate everything into what's comfortable and what's not to keep you happy.

Valid points were made that made certain people uncomfortable. That's what freedom of speach is all about.

We could all just take things at face value and see where that gets us.

I suppose you'd have something to say about an ad that was pro whaling or abortion, and No I'm not saying that this is a racist ad. I was making an observation about an ad that was designed to attract visitors to a county that has a questionable history. A recent history at that. It's as if as soon as a 'half hearted' agology is offered up, the blinkers go up and no one wants to think about it anymore. It's the same with America and the slave trade, it like everyone would be happier no relegate it to the back of their 'mental bus' so to speak. Ironic no?

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

"relegate it to the back of their mental bus" - i really really like that sentence. nice one.

adnonsense's picture
adnonsense
11 pencils

Great - and I love SA!

samurai's picture
samurai
6 pencils

Great ad for a racist and violent country. South African Police just opens their guns on innocent people especially Nigerians. Go there only if you want muggers, thieves, and police to rob you and murder your kids {That's what happened to a lady}. Also beware of declaring all you have at Oliver Tambo airport, those customs officials are in the habit of selling your information to bandits who rob with ease and extra violence.

Guest's picture
Guest

Briliant....

Guest's picture
Guest

That is a serious creative Ad . Anyway, Africa still remains the best part of the World.

Ndolo

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