SOS-Kinderdörfer weltweit: Interactive moving walkway

Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.

Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert