SOS-Kinderdörfer weltweit: Interactive moving walkway

Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.

Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

before you're all gonna say "DONE A MILLION TIMES", I think this'll be pretty effective

boring though

everartz's picture
7611 pencils

yea this is done 12987479786952094750 times i think... even in Nicaragua!

| Everartz |

Guest's picture

... think it´s great, I´ve been in Munich last week and seen it in real.
Standing in the middle of them and every one of them asks you for help ... can´ t help but feeling touched.
It´s niceliy executed as well, not that typical "social-teardrop-style".

Juan Cabral's picture
Juan Cabral
709 pencils

Too kind. Even for kids.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

lizzy frozen's picture
lizzy frozen
3 pencils

nice job

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

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