SOS-Kinderdörfer weltweit: Interactive moving walkway
Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.
Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert
Comments
before you're all gonna say "DONE A MILLION TIMES", I think this'll be pretty effective
boring though
yea this is done 12987479786952094750 times i think... even in Nicaragua!
| Everartz |
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And I will put my hand exactly where they want me to.
It was done before, even for bags - that made more sense as it's given there how you grab the bag - you must "grab the child's hand".
... think it´s great, I´ve been in Munich last week and seen it in real.
Standing in the middle of them and every one of them asks you for help ... can´ t help but feeling touched.
It´s niceliy executed as well, not that typical "social-teardrop-style".
Too kind. Even for kids.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
nice job
lovely
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