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Sony Xperia Go / Xperia Acro S: Showering Xperience

To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”.

Advertising Agency: Essential Werkz, Singapore
Creative / Event Director: Roger Wang
Event Manager: Edwin Chow
Event Coordinator: Liu Weide
Account Executive: Jarelyn Soong
Photographer / Videographer: Lee Quanta
Published: September 2012

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5 comments

al_bruch's picture
al_bruch
25 pencils

weak concept. bad execution.

kalpesh78's picture
kalpesh78
2580 pencils

Not a bad concept at all. but i think its too small a feature to highlight.

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
4539 pencils

Nice feature and video hopefully only needs the first 2 mins cause I am not watching anymore.

david_lee9999's picture
david_lee9999
85 pencils

boring

rauliten's picture
rauliten
392 pencils

Nice idea!! I agree with Andylefty, the video only needs the first 2 min.

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