Sony: Soda Stunt

Delivering waterproof smartphones - secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Jr. Art Director: Jakob Eriksson
Jr. Copywriter: Elof Ivarsson
Client Service Director: Kristian Jörgensen
Business Director: Therese Olander
Content Supervisor: Karin Branmark
Agency Producer: Annika Andreasson
Event Agency: Grandins Flying Circus
Production Company: Vidiots

November 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Stellar idea - and so nice for those people to have coke next to their ear :D

Surprised me that CP+B USA is doing business in Sweden, but oke.

Nike Diesel's picture
Nike Diesel
13600 pencils

CP+B has been in Sweden for about three years now.

sacrilegend's picture
3335 pencils

A phone covered in soda.

What a waste of everyone's time and the client's money.

emiliete's picture
646 pencils

Good idea for a viral, bad execution. It's obvious it's fake, everybody would look into their drinks if you explain it that way on the screen. I would. It's for stupids.

kleenex's picture
41162 pencils

I love the concept.. The phone should have been in a bag/.

Lawson Hembree's picture
Lawson Hembree
444 pencils

Fantastic idea, but wouldn't people have noticed the phones in their drinks already?

fractalrene's picture
1504 pencils

haha, cool.

rulacreative's picture
39 pencils

Amazing.. looove it

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