A red laser light moved continously over the adshel surface, just like a sniper's rifle laser target. When people got in the way of the laser, they became "victims", literally in the Killzone.
Advertising Agency: TBWA Whybin, Auckland, New Zealand
Creative Director: Andy Blood
Art Director: Corey Chalmers
Copyriter: Corey Chalmers
Via: adgoodness
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9 Comments
from the bus zone to the kill zone. Nice work. their Blood is in your hands now Andy!
Sincerely,
Arnold Santillan
714-206-2459
this is so sweet. i'd love to see it at a busstop near me
genius. nice one Corey
Nice idea. I just wonder how it works during the daytime?!!!
www.michaelwongcc.com
Simple and effective.
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It's only an ad.
www.aaasmith.blogspot.com
cool, those kiwis are a creative bunch. although not much can be said about their cricket team.
harsh. but very fair.
Altough i like the ideia, isn't it a bit dangerous to have a laser pointed that way? What if someone turns in the laser direction and gets caught in the eye?
CG
Nothing happens. I use to do that to waiters at bars when they take too long.