Sony: Experiential marketing, Last day

The shoot was centred on an experiential marketing exercise; Marvin Joseph (photographer) had to perform/execute twelve images over two days on a make-shift set outside Customs house in the heart of Circular Quay, Sydney, Australia July 2007. There was an estimated audience of 50,000 passers by that 'experienced' a fashion shoot in progress with high-end talent and a production fit for a motion picture.

Advertising Agency: Jack Morton Worldwide, Australia
Creative Director: Philip McDougall
Art Direction: Marvin Joseph
Photographer: Marvin Joseph repped by Maynard Imaging
Additional credits: Rhonda May Hair & Make-up repped, Bianca Chong Fashion Stylist

September 2007


gienel's picture
339 pencils

sounds promising

but don't feel any... but the shoot looks good...

picarad's picture

nice pinky vaio

andrej dwin's picture
andrej dwin
937 pencils

"50,000 passers by that 'experienced' a fashion shoot" - that's what happens each day in metropolitan areas. there's no connection to the brand whatsoever.
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Humble guy's picture
Humble guy

i agree with andrej,! spending dollars!

Barkach's picture
200 pencils

only 50,000 passers by? Next time try the top of the Harbour Bridge, in two days, more people will pass by over there.

stateoftheart's picture
181 pencils

it looks like she's pleasuring herself. I doubt this sells any laptops.

chocoplay's picture

finnaly well done.. fresh campaign... (b'cause im boring to look small logo on the corner...). I think its better for brand campaign, not selling product directly..

Derek Cassells's picture
Derek Cassells

Just don't think the creative is artistic enough nor witty enough to stand alone without branding, and nice imagry is all too commonly used in todays advertising to carry creatives.

Guest's picture

It seems there is a deeper story to this.

This shoot is featured on the Sony Australia website(

Turns out it was part of a calendar shoot, and members of the public were also able to step into the shots.

Check out some of the images of people living the VAIO 'lifestyle'. Theres some pretty cool stuff there.

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