Experiential marketing, Last day

September 2007
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The shoot was centred on an experiential marketing exercise; Marvin Joseph (photographer) had to perform/execute twelve images over two days on a make-shift set outside Customs house in the heart of Circular Quay, Sydney, Australia July 2007. There was an estimated audience of 50,000 passers by that 'experienced' a fashion shoot in progress with high-end talent and a production fit for a motion picture.

Advertising Agency: Jack Morton Worldwide, Australia
Creative Director: Philip McDougall
Art Direction: Marvin Joseph
Photographer: Marvin Joseph repped by Maynard Imaging
Additional credits: Rhonda May Hair & Make-up repped, Bianca Chong Fashion Stylist

Comments (9)

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It seems there is a deeper story to this.

This shoot is featured on the Sony Australia website(

Turns out it was part of a calendar shoot, and members of the public were also able to step into the shots.

Check out some of the images of people living the VAIO 'lifestyle'. Theres some pretty cool stuff there.