Advertisement

Odometer Lottery

Agency: 
Published/Aired: 
August 2012
Description: 

Sony Assurance wanted to increase drivers’ awareness of the distance their cars have traveled. Its major selling point is that they base their auto insurance fees solely on km traveled. However, most drivers never care of total distance they have driven.

(1) Take a photo of your car’s odometer with a smartphone.
(2) Enter and upload the photo and the number of km to a dedicated Facebook page.
The number on your odometer becomes the lottery number. Until the winning lottery numbers are announced on YouTube and the Facebook wall, you constantly think of your odometer number.

The campaign was held during Bon festival, a time Japanese drive back to their hometowns. Just with an announcement on a Facebook page, in just 3 weeks, 14,887 people visited the website, 546 people entered the draw. Users had fun and became more aware of the distance traveled.

Idea: Lottery game
Advertising Agency: Frontage Inc., Tokyo, Japan
Creative Directors: Shogo Mutagamihigashi, Shiro Ueshima
Copywriter: Shiro Ueshima
Art Director: Kei Kawakami / asobi graphic
Planners: Shogo Mutagamihigashi, Shiro Ueshima
Agency Producer: Koichi Minami
Account Executive: Masaru Hagiwara
Illustrator: Takumi Yoza

Comments (2)

Log in or register to post comments

Highest Rated

morse's picture
morse
Activity Score 17364

Interesting rules. Like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43337

Coll idea for a contest.

morse's picture
morse
Activity Score 17364

Interesting rules. Like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Advertisement