The world's largest message in a bottle

Agency Network: 
March 2013

Solo - the world's largest message in a bottle, status April


Say hello to the world's largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world's best soda. And the fans can guess where it will end up at

Ambient advertisment created by TRY, Norway for Solo, within the category: Non-Alcoholic Drinks.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD

Comments (9)

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Meredith Singh's picture
Meredith Singh
Activity Score 407

Very interesting. Will win some big awards assuming it wraps up nicely.

peshawa.sofi's picture
Activity Score 207

brilliant Idea

feysal's picture
Activity Score 2571

i absolutely agree brilliant

groovy baby!

lenilsonlima's picture
Activity Score 26

So... the idea is quite nice, but whenever I see it, just I see one thing: trash on the sea.

morse's picture
Activity Score 18026

Fantastic idea. I would think it's fairly easy to calculate where it will end up. Aren't ocean currents well known?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 49584

I say no based on hurricanes and other weather. This sucker may not even make it land.

jackblack's picture
Activity Score 2357

Nice idea. Should do something for Solo's brand - whatever that is.

Klara K.'s picture
Klara K.
Activity Score 3343

I like it, quite romantic :)

timesashes's picture
Activity Score 77

Hope it's well built enough to make it to the land! especially the camera n stuff.