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Sniper

Published/Aired: 
May 2007
Description: 

A red laser light moved continously over the adshel surface, just like a sniper's rifle laser target. When people got in the way of the laser, they became "victims", literally in the Killzone.

Advertising Agency: TBWA Whybin, Auckland, New Zealand
Creative Director: Andy Blood
Art Director: Corey Chalmers
Copyriter: Corey Chalmers

Comments (9)

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Highest Rated

kre8's picture
kre8
Activity Score 989

harsh. but very fair.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

from the bus zone to the kill zone. Nice work. their Blood is in your hands now Andy!

Sincerely,
Arnold Santillan
714-206-2459

thirty6chambers's picture
thirty6chambers
Activity Score 1464

this is so sweet. i'd love to see it at a busstop near me

quinton_sential's picture
quinton_sential
Activity Score 64

genius. nice one Corey

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Nice idea. I just wonder how it works during the daytime?!!!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Simple and effective.

-----------------------------
It's only an ad.

Chris's picture
Chris
Activity Score 1985

cool, those kiwis are a creative bunch. although not much can be said about their cricket team.

kre8's picture
kre8
Activity Score 989

harsh. but very fair.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Altough i like the ideia, isn't it a bit dangerous to have a laser pointed that way? What if someone turns in the laser direction and gets caught in the eye?

CG

fractalrene's picture
fractalrene
Activity Score 1504

Nothing happens. I use to do that to waiters at bars when they take too long.

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