Snickers: Stickers

Advertising Agency: Proximity, Mexico
Creative Director: Gerardo Rangel
Art Directors: Juan Carlos Palacios, Rebeca Fernández, Elizabeth Juárez
Copywriters: Eduardo Velázquez, Isaac Barrera

6 comments

SeanMartin's picture
SeanMartin

True, but you know that every media mention of this also mentioned Snickers and got them a world of free advertising. Very clever work and -- for a change for these kinds of things -- surprisingly well done.

pixelbomb1's picture
pixelbomb1
2555 pencils

and then after it melt it you can lick em, and they taste like sneakers. yuck! have you ever thrown a snickers bar in a public swimming pool. you'd be surprise what the outcome will be.

Sincerely,
Arnold Santillan
714-206-2459

sneakyhands's picture
sneakyhands
1857 pencils

does bill murray have to stop hunting the gopher and drain the pool? (caddyshack)

back to snickers: the tattoos are cool freebies, but disconnected from product. nevertheless, it's a cool extra step for an event sponsor, and they look good as well.

SeanMartin's picture
SeanMartin

Not necessarily disconnected. Snickers has been promoting a brand that's trying to style itself as the equivalent of "power bars" used by athletes.

aik's picture
aik
12 pencils

Very cool idea. nice job.

Guest commenter's picture
Guest commenter

kind of reminds me of the bullet stickers that some charity did.

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