Snickers: Stickers
Advertising Agency: Proximity, Mexico
Creative Director: Gerardo Rangel
Art Directors: Juan Carlos Palacios, Rebeca Fernández, Elizabeth Juárez
Copywriters: Eduardo Velázquez, Isaac Barrera
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10 Comments
cool little tattoo-thingy.
but this has got nothing to do with snickers. nothing at all!
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
they misread the brief and thought they had to do something for a product called 'Stickers'
hahaha...this pretty much seems to be the case!! XD
*reckon*
True, but you know that every media mention of this also mentioned Snickers and got them a world of free advertising. Very clever work and -- for a change for these kinds of things -- surprisingly well done.
if that is the case (and intended), then yes.
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
and then after it melt it you can lick em, and they taste like sneakers. yuck! have you ever thrown a snickers bar in a public swimming pool. you'd be surprise what the outcome will be.
Sincerely,
Arnold Santillan
714-206-2459
does bill murray have to stop hunting the gopher and drain the pool? (caddyshack)
back to snickers: the tattoos are cool freebies, but disconnected from product. nevertheless, it's a cool extra step for an event sponsor, and they look good as well.
Not necessarily disconnected. Snickers has been promoting a brand that's trying to style itself as the equivalent of "power bars" used by athletes.
Very cool idea. nice job.
kind of reminds me of the bullet stickers that some charity did.