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Snickers: Stickers

Snickers: Stickers
Your rating: None Average: 3 (12 votes)

Advertising Agency: Proximity, Mexico
Creative Director: Gerardo Rangel
Art Directors: Juan Carlos Palacios, Rebeca Fernández, Elizabeth Juárez
Copywriters: Eduardo Velázquez, Isaac Barrera

Comments

jochen's picture 393 pencils

cool little tattoo-thingy.
but this has got nothing to do with snickers. nothing at all!

- www.lifetheuniverseandadvertising.com -

the_capywriter's picture 2895 pencils

they misread the brief and thought they had to do something for a product called 'Stickers'

- adsactly! -

SeanMartin's picture

True, but you know that every media mention of this also mentioned Snickers and got them a world of free advertising. Very clever work and -- for a change for these kinds of things -- surprisingly well done.

jochen's picture 393 pencils
pixelbomb1's picture 2599 pencils

and then after it melt it you can lick em, and they taste like sneakers. yuck! have you ever thrown a snickers bar in a public swimming pool. you'd be surprise what the outcome will be.

Sincerely,
Arnold Santillan
714-206-2459

sneakyhands's picture 1849 pencils

does bill murray have to stop hunting the gopher and drain the pool? (caddyshack)

back to snickers: the tattoos are cool freebies, but disconnected from product. nevertheless, it's a cool extra step for an event sponsor, and they look good as well.

SeanMartin's picture

Not necessarily disconnected. Snickers has been promoting a brand that's trying to style itself as the equivalent of "power bars" used by athletes.

aik's picture 12 pencils

Very cool idea. nice job.

Guest commenter's picture

kind of reminds me of the bullet stickers that some charity did.

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