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Hungry face morph

Agency: 
Published/Aired: 
December 2013
Description: 

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot.

Advertising Agency: INNORED, Seoul, South Korea
Creative Director: Min Seo
Art Director: SM Park
Copywriter: TJ Yun

Comments (4)

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Highest Rated

mrgreen's picture
mrgreen
Activity Score 11

good one :D

power0903's picture
power0903
Activity Score 16

영어 자막 아쉽네요 ㅎㅎ

doniworld's picture
doniworld
Activity Score 10

어떻게 바꿀까요? ㅎㅎㅎ

kleenex's picture
kleenex
Activity Score 43473

I want all that candy..

mrgreen's picture
mrgreen
Activity Score 11

good one :D

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