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Snickers: Hungry face morph

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot.

Advertising Agency: INNORED, Seoul, South Korea
Creative Director: Min Seo
Art Director: SM Park
Copywriter: TJ Yun

Published: 
December 2013

4 comments

power0903's picture
power0903
16 pencils

영어 자막 아쉽네요 ㅎㅎ

doniworld's picture
doniworld
10 pencils

어떻게 바꿀까요? ㅎㅎㅎ

kleenex's picture
kleenex
40215 pencils

I want all that candy..

mrgreen's picture
mrgreen
11 pencils

good one :D

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