Advertisement

Take a look at Brussels

Agency: 
Published/Aired: 
October 2012

Take a look at Brussels with TGV

Description: 

With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made ​​possible by several screens interconnected by a satellite and arranged in the two cities.

Ambient advertisment created by TBWA, France for SNCF, within the category: Public Interest, NGO.

Comments (12)

Log in or register to post comments

Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

I love this idea, what a simple and beautiful way of connecting people.

MindDrift's picture
MindDrift
Activity Score 1170

Amazing, unpredictable. and brilliantly promotes the speed of getting to Brussels.

Picky1's picture
Picky1
Activity Score 236

Amazing, unpredictable. and brilliantly promotes visio chat !!!
Why paying a train ticket when you can travel much faster on the internet ? lol

MindDrift's picture
MindDrift
Activity Score 1170

:)

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Simple, uplifting and effective.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 402

great, i think

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like-ness!

The Jobless Writer
Will Think for Salary

miko1aj's picture
miko1aj
Activity Score 3086

the awesome thing is that they delivered the message about being surprisingly fast in another place with such simple means. Great work!

kleenex's picture
kleenex
Activity Score 46931

I like it.

Picky1's picture
Picky1
Activity Score 236

Amazing, unpredictable. and brilliantly promotes visio chat !!!
Why paying a train ticket when you can travel much faster on the internet ? lol

somecopywriter's picture
somecopywriter
Activity Score 1113

I love this idea, what a simple and beautiful way of connecting people.

CommandZ's picture
CommandZ
Activity Score 2498

Such a great idea. Magnifique!

mr.x's picture
mr.x
Activity Score 998

Brilliant!

Advertisement