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SNCF: Take a look at Brussels

With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made ​​possible by several screens interconnected by a satellite and arranged in the two cities.

Advertising Agency: TBWA\PARIS, Boulogne Billancourt, France
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Event: Benjamin Bosquet, Fabien Demaria / Napoleon
Production Company: Maxime Boiron, Cathy Pericone, Jennifer Bauche / \ELSE
Director: Franck Cimière
Cameraman: JM Besenval, Alex Tissot, Julien Rideau
Sound Design / Arrangement: \ELSE
Edit: Nicolas Gérard, Samuel Morin
Advertiser: Isabelle Bascou, Delphine Nathan, Charlotte Taieb, Nihan Angrimangi
Account manager: Anne Vincent, Luc Bourgery, Sandrine Pajot, Laurence Borne, Edouard Manhes
Published: October 2012

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12 comments

MindDrift's picture
MindDrift
1079 pencils

Amazing, unpredictable. and brilliantly promotes the speed of getting to Brussels.

Picky1's picture
Picky1
215 pencils

Amazing, unpredictable. and brilliantly promotes visio chat !!!
Why paying a train ticket when you can travel much faster on the internet ? lol

MindDrift's picture
MindDrift
1079 pencils

:)

GrumpyArtDirector's picture
GrumpyArtDirector
827 pencils

Simple, uplifting and effective.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

great, i think

Roger Keynes's picture
Roger Keynes
5497 pencils

Like-ness!

Will Think for Salary

miko1aj's picture
miko1aj
3097 pencils

the awesome thing is that they delivered the message about being surprisingly fast in another place with such simple means. Great work!

kleenex's picture
kleenex
25590 pencils

I like it.

Picky1's picture
Picky1
215 pencils

Amazing, unpredictable. and brilliantly promotes visio chat !!!
Why paying a train ticket when you can travel much faster on the internet ? lol

somecopywriter's picture
somecopywriter
1088 pencils

I love this idea, what a simple and beautiful way of connecting people.

CommandZ's picture
CommandZ
2472 pencils

Such a great idea. Magnifique!

mr.x's picture
mr.x
952 pencils

Brilliant!

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