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Smash-o-meter

Published/Aired: 
July 2007

Tags

Description: 

A “Smash-o-Meter” was installed in Shopping Malls to measure the strength of its users.

He is tough. See if you are as well.

Advertising Agency: MPM Propaganda, São Paulo, Brazil
Creative Directors: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Account Managers: Marcelo Passos, Gisele Pansera, Daniel Amorim
Media: Daniel Chalfon, Eduardo Lellis, Priscila Carmona, Bruno Ortega
Production: Anelito Nóbrega, Aroldo Correa

Comments (10)

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Highest Rated

laylowmoe's picture
laylowmoe
Activity Score 328

Um... no.

The Die Hard movies are about things blowing up, not people getting punched.

This is an ad that isn't familiar with its own brand.

ivan's picture
ivan
picturejockey's picture
picturejockey
Activity Score 658
lamz's picture
lamz
Activity Score 208

charming too ; )

xpecialist's picture
xpecialist
Activity Score 29

Excel. Great strategy. One on One. Brazil is in the house.

laylowmoe's picture
laylowmoe
Activity Score 328

I just watched the movie two days ago.

This idea doesn't fit it.

Bauducco's picture
Bauducco
Activity Score 297

What do you mean?

Bruce Willis is tough in the movie. See if you are as well. What doesn´t fit?

laylowmoe's picture
laylowmoe
Activity Score 328

The movie had gunfights, car chases, explosions, massive property damage, and occasionally, fisticuffs.

This idea only works for a movie that is ALL about fisticuffs, e.g. a boxing or martial arts flick.

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160

This idea works for movies that have tough protagonists appealing to violence to solve their problems. Simple.
Nice ambient.

laylowmoe's picture
laylowmoe
Activity Score 328

Um... no.

The Die Hard movies are about things blowing up, not people getting punched.

This is an ad that isn't familiar with its own brand.

Joe76's picture
Joe76
Activity Score 772

Nice!

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