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Smart fortwo: Test-drive glasses

Smart fortwo: Test-drive glasses
Your rating: None Average: 7.7 (49 votes)

Put on. Drive off.

Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Ralf Zilligen
Creative Director: Ton Hollander
Art Directors: Vera Schuchardt, Elias Kouloures
Copywriters: Elias Kouloures, Vera Schuchardt
Released: December 2007

Comments

devkarthik's picture 409 pencils

nice... i want one...

- kk

devkarthik's picture 409 pencils

im glad its nt from tata :)

- kk

vurtomatic's picture 355 pencils

This is cool.

Fabian Kirner's picture 254 pencils

Bernie Burg rules!
Grüße, F

wahwah's picture 120 pencils

SMART FOR 1.
TEST WALK GLASSES.
maybe you could give it to a one year old infant for a test walk.

0nurb's picture 631 pencils

ahaha! Nice! Nice! :D

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wizzyfx's picture 33 pencils

Nice idea.

Since people will not be able to focus on the car interior image (because it's too close to eye), I doubt that this is going to work.

Still nice thinking though. I like it.

ekasbury's picture 24 pencils

Goofy, but fun. I like it.

eliaen's picture 127 pencils

The cool thing is, that we added mirrors on both sides. They actually work and are adjustable!

On the focusing notice of WIZZYFX: Well, yes, they're close and you can't focus both at the same time, but seperately it works. Like in a real car, where you can't focus on the speed meter and the street at the same time.

wizzyfx's picture 33 pencils

You're correct.
Mirrors? Cool!

panasit's picture 687 pencils

Can't believe anyone thought of this. Very cool.

-Tung
--good idea is enemy of great idea

vwray81's picture 256 pencils

This is the stupidest thing I've ever seen. Who would want to wear that?

vurtomatic's picture 355 pencils

Who wouldn't? Have some imagination and fun.

eliaen's picture 127 pencils

The owner's of Aotw didn't post the 1. picture of this idea. There you'd see, that it was a simple and effective mailing. Just something to wear once and make you smile. Bringing the test drive home to you. Where you can test the turning and parking abilities inside your appartment or office. They're not Gucci shades, dude!

Stigset's picture 1461 pencils

That is really cool, and yes, vwray81, you don't walk around with them, you just try them once for fun, and talk about it to friends.

wacker's picture 6 pencils

very good!!!

Jet Propulsion Lab's picture 10602 pencils

Virtual driving experience? Or virtual dork?

"Hey I'm gonna aim for that tree over there and TOTAL myself!!"

snowflash's picture 124 pencils

well done little greek.

Tincho's picture 1105 pencils

Excellent.

gienel's picture 345 pencils

COOL love it

(my Life Is Design & Design Is my LIFE)

chano93's picture 62 pencils

i like it

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