Smart fortwo: Test-drive glasses
Put on. Drive off.
Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Ralf Zilligen
Creative Director: Ton Hollander
Art Directors: Elias Kouloures
Copywriters: Elias Kouloures
Released: December 2007
20 Comments
nice... i want one...
- kk
http://kk-portfolio.blogspot.com
im glad its nt from tata :)
- kk
http://kk-portfolio.blogspot.com
This is cool.
Bernie Burg rules!
Grüße, F
SMART FOR 1.
TEST WALK GLASSES.
maybe you could give it to a one year old infant for a test walk.
Nice idea.
Since people will not be able to focus on the car interior image (because it's too close to eye), I doubt that this is going to work.
Still nice thinking though. I like it.
Goofy, but fun. I like it.
The cool thing is, that we added mirrors on both sides. They actually work and are adjustable!
On the focusing notice of WIZZYFX: Well, yes, they're close and you can't focus both at the same time, but seperately it works. Like in a real car, where you can't focus on the speed meter and the street at the same time.
You're correct.
Mirrors? Cool!
Can't believe anyone thought of this. Very cool.
-Tung
--good idea is enemy of great idea
This is the stupidest thing I've ever seen. Who would want to wear that?
Who wouldn't? Have some imagination and fun.
The owner's of Aotw didn't post the 1. picture of this idea. There you'd see, that it was a simple and effective mailing. Just something to wear once and make you smile. Bringing the test drive home to you. Where you can test the turning and parking abilities inside your appartment or office. They're not Gucci shades, dude!
That is really cool, and yes, vwray81, you don't walk around with them, you just try them once for fun, and talk about it to friends.
very good!!!
Virtual driving experience? Or virtual dork?
"Hey I'm gonna aim for that tree over there and TOTAL myself!!"
well done little greek.
Excellent.
COOL love it
(my Life Is Design & Design Is my LIFE)
i like it