Smart: Fine

Buy yourself a smart from just 8.990€ and forget about anymore fines.

We placed traffic fines on cars that were double-parked or badly parked on major streets around the city. When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8.990€, they could easily park anywhere.

Advertising Agency: Contrapuntobbdo, Madrid, Spain
Creative Directors: Felix del Valle, Carlos Jorge
Art Director / Copywriter: Raúl López
Photographer: Antonio Gutierrez