Reinforced steel structure.
Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Carlos Jorge
Art Director: Carlos Jorge
Copywriter: Félix del Valle
Producer: Javi Lujan
Published: January 2007
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13 Comments
The force is strong in this ambient...
this looks like photoshop
can anyone explain ? i don't get it.
i think the idea is supposed to be that steel is strong enough that you can hang a car to a billboard. it looks fake. beyond that, who cares? we already know steel is strong. we have 1,500 foot buildings made out of it. i'm not impressed.
I'm not even sure myself, but I think they might be trying to say that the steel in the car is so strong that they couldn't even bend the cutout to fit against the wraparound billboard...?
i think you'r right. So i think its a good idea,but bad photography/photoshopy
I think you figured it out. It's a good thing, because I certainly wouldn't have.
"I tried to go round that corner, officer, but my new smart just went straight!"
Not a winner,no way.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
The visual treatment where the car's "pulled away" from the billboard throws me.
>>>> That's not an ad. THIS is an ad.
:: aRs :: its photoshop! look at the papers below it, and they are all in spanish, so why should anyone make an english ad in a spanish speaking country?
:: aRs ::
Actually it's not that unusual to have ads with English headlines in countries where English is not the first language. I see quite a few mag ads with an English headline and German or Italian body copy. English h/ls are very common in Asia too.
Given that, I have no idea if this ad is photoshopped. I don't know if it is fake, but I do know it is crap.
This is something new for an ad. It looks very funny, and I am sure that a lot of people will see this ad and smile. I like Smart cars because they are tiny and beautiful. My wife had one until she decided to give it to a donate a car program, but after that she bought another Smart, that was a little bigger. I don`t know for sure what this ad means, but most probable it`s just for marketing purposes, to attract attention, not to represent that steel is strong, etc.