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smart BRABUS: Bridge jump
Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Sebastian Hardieck, Ton Hollander
Art Director: Jake Shaw
Copywriter: Stephan Schäfer
Photographer: Rainer Rudolf
Released: April 2007
Comments
Great ambient application!
Ok. Una idea buenísima para ser observada por los barcos que pasan a través del puente. Me pregunto cuántas personas están pendientes de ver el preciso instante en que el puente se levanta, y la otra pregunta es: Si me compro un auto es para saltar puentes?.
Ok, ok, estoy pecando de aburrido con la ejecución. Pero si hacemos una aplicación cercana al uso del vehículo llegamos mejor al consumidor.
"Aquí también se opina en español y em português".
oh! phenomenol!!
hahahaha. Memorable for sure.
That's pretty cool.
But is the river traffic is that high at Rotterdam? 'Cause the only people who'll see it would be boat passengers.
dude....Rotterdam.
Rotterdam is the most important Harbor of Europe. Everything water-oriented that comes to Europe passes through Rotterdam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Thanks for the edumacation :)
I shall certainly keep that in mind.
funny use of medium. but i guess its very rare that the bridge opens?
In reality, it's not possible to buy such medium due to safety reason, government safety regulation, etc....but again.
"Bowww Wowww"
Fuck! Why they can do it~~
Cool~~~~ keep it.
smart use of media for a not so smart car
rad! should've had sky and bridge railings on the billboard instead of just a white background. maybe?
so the ad targets the *rich* sailors that go thru this river ...
memorable
Let's swim!
Cool.
dude, who says a bridge can only be seen from a boat??? people on sidewalks and adjacent streets can see it as well. I think it's an interesting application for the medium.
I only say that cause of the size of the ad. The copy looks too small to be read, given the position of the ad on the bridge.
But I suppose I could be wrong. What do I know about Rotterdam anyways? :)
Quick get DHL to buy the space, or UPL or Fedex
the car can hang in the air?
bloody cool!!!! thumbs up
thumps up very nice
too cool...........nice...........
stunning...roll the camera.
hhaaahha..I like it...
award winning
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