Smart: Bike lock
Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment.
Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city.
Target Audience: Urbanites seeking a vehicle that makes sense for the city.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Prop Builder: Haralds Gaikis-Uplis Ltd.
Advertiser’s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele




Comments
F*@#!
FREELANCE www.jackadamson.blogspot.com
DUDE!
Awesome !!
Holy fuck this is good.
Haha! win!
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Nice!
Wonderful
+++
"I love everything"
gre@t.
Great! Comgratulations!
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It even covers 2 messages: easy parking and it's hard to steal!
i think it's very easy to steal
it's the problem
sooooooooo fucckkkkkingggg gooooooooodddddd !
its a nice communication. But doesnt it mean "its easy to steal smart, such as a bike"? hmm
Too good.
Really like it.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
very funny. Wish I saw this in person.
GREEEAAAT
very cute
very nice one.. :-)
Lovely.; Envy.
nice~~~
really smart!
withalltherespects
so not convenient
gooood...Very good.
I think it's more like an ambient for the lock.
It's more like an ambient for the lock.
Awesome !!!
I love it!
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