Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment.
Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city.
Target Audience: Urbanites seeking a vehicle that makes sense for the city.
Prop Builder: Haralds Gaikis-Uplis Ltd.
Ambient advertisment created by BBDO, Canada for Smart, within the category: Automotive.
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Advertiser’s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele
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