Smart: Bike lock

Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment.

Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city.

Target Audience: Urbanites seeking a vehicle that makes sense for the city.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Prop Builder: Haralds Gaikis-Uplis Ltd.
Advertiser’s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele

Related videos by Shutterstock

33 comments

thedesignaddict's picture
thedesignaddict
5391 pencils

DUDE!

Guest's picture
Guest

Awesome !!

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Holy fuck this is good.

matheusorneles's picture
matheusorneles
11 pencils

Haha! win!

Interactive art director - Visit my portfólio: www.matheusorneles.com.br

Galo's picture
Galo
441 pencils

Nice!

sirvan's picture
sirvan
29870 pencils

Wonderful

+++

"I love some things, and don't love some other things."

i have a question's picture
i have a question
73 pencils

gre@t.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great! Comgratulations!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Dzsoi's picture
Dzsoi
5961 pencils

It even covers 2 messages: easy parking and it's hard to steal!

j2mango's picture
j2mango
534 pencils

i think it's very easy to steal
it's the problem

jponino's picture
jponino
601 pencils

sooooooooo fucckkkkkingggg gooooooooodddddd !

cef's picture
cef
547 pencils

its a nice communication. But doesnt it mean "its easy to steal smart, such as a bike"? hmm

Critic's picture
Critic
271 pencils

Too good.

MJStinson77's picture
MJStinson77
601 pencils

Really like it.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

hal9000's picture
hal9000
192 pencils

very funny. Wish I saw this in person.

Guest's picture
Guest

GREEEAAAT

Guest's picture
Guest

very cute

Dreambang's picture
Dreambang
218 pencils

very nice one.. :-)

Ad_me's picture
Ad_me
80 pencils

Lovely.; Envy.

hero china's picture
hero china
99 pencils

nice~~~

Adaddicted's picture
Adaddicted
3435 pencils

really smart!

withalltherespects

Guest's picture
Guest

so not convenient

Corbeen's picture
Corbeen
1088 pencils

gooood...Very good.

Guest's picture
Guest

I think it's more like an ambient for the lock.

Guest's picture
Guest

It's more like an ambient for the lock.

Mistiko's picture
Mistiko
68 pencils

Awesome !!!

Guest's picture
Guest

I love it!

Guest's picture
Guest

Good ad. Too bad that they took up half of a rack used to park real bikes to advertise the car.

Guest's picture
Guest

Great great ! Feels a bit like a Volkswagen Golf film.
Some young people are skating around. At the entrance of the skatepark, some motorbikes and one Golf are parked with this kind of locker. We can see the Golf's owner unlocking his car in order to leave.
The message is a bit different : it's about how easy it is affording a Golf.

Guest's picture
Guest

cool idea but looks like a fake... the light, shadows etc... i dont know.

ad6426's picture
ad6426
103 pencils

At first sight I thought it was an ad for bike lock.
Nevertheless the idea is good.

YCFC19's picture
YCFC19
26 pencils

I'm not really sure what the message is here. That the car is secure? Bikes need to be locked up because they are easy to steal, so is this what this is saying? The Smart car is like a bike? If it is a reference to the size and mobility of the car in likeness to the bicycle it still doesn't work as it should be shown as such, getting into small gaps and being mobile. Interesting visual but makes no sense.

Log in or register to post comments