Smart: Bike lock
Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment.
Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city.
Target Audience: Urbanites seeking a vehicle that makes sense for the city.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Prop Builder: Haralds Gaikis-Uplis Ltd.
Advertiser’s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele
33 Comments
F*@#!
DUDE!
Awesome !!
Holy fuck this is good.
Haha! win!
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Nice!
Wonderful
+++
"I love some things, and don't love some other things."
gre@t.
Great! Comgratulations!
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It even covers 2 messages: easy parking and it's hard to steal!
i think it's very easy to steal
it's the problem
sooooooooo fucckkkkkingggg gooooooooodddddd !
its a nice communication. But doesnt it mean "its easy to steal smart, such as a bike"? hmm
Too good.
Really like it.
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very funny. Wish I saw this in person.
GREEEAAAT
very cute
very nice one.. :-)
Lovely.; Envy.
nice~~~
really smart!
withalltherespects
so not convenient
gooood...Very good.
I think it's more like an ambient for the lock.
It's more like an ambient for the lock.
Awesome !!!
I love it!
Good ad. Too bad that they took up half of a rack used to park real bikes to advertise the car.
Great great ! Feels a bit like a Volkswagen Golf film.
Some young people are skating around. At the entrance of the skatepark, some motorbikes and one Golf are parked with this kind of locker. We can see the Golf's owner unlocking his car in order to leave.
The message is a bit different : it's about how easy it is affording a Golf.
cool idea but looks like a fake... the light, shadows etc... i dont know.
At first sight I thought it was an ad for bike lock.
Nevertheless the idea is good.
I'm not really sure what the message is here. That the car is secure? Bikes need to be locked up because they are easy to steal, so is this what this is saying? The Smart car is like a bike? If it is a reference to the size and mobility of the car in likeness to the bicycle it still doesn't work as it should be shown as such, getting into small gaps and being mobile. Interesting visual but makes no sense.