SL: Pride 2011 - Our Proudest Bus Ever
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriter: Petter Dixelius
Art Director: Gustav Egerstedt
Creatives: Erik Hiort af Ornäs, Anders Ekman
Interactive Art Director: Mikael Näslund
Project Leaders: Tom Hedström, Hans Sydow, Maria Lindskog Klasén
Planner: Linn Johnsson
Produktion: Dallas Sthlm
13 comments
huge response...good..
it's always a pleasure to see ideas that work so well.
strange days
Bravo.
Done by KLM.
http://www.youtube.com/user/KLMRoyalDutchAirline#p/a/ECD3C6CC1A958739/...
This one is better actually. thanks for the link.
Yeah its quite cool! A lot of involvement, although I feel the visual result is very small.
Simple, but it worked.
very nice interactive idea.
On paper this idea makes great sense, but in reality it fell short of the mark, the bus was just boring to look at.
This is one of those instances where it doesn't matter if the end results look nice or not. The key thing is attention, awareness, activation, involvement, and referral. They scored well on all those. Bravo.
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nice, simple and works
Very cool idea.
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