SKY Discovery Channel: Pump
These billboards are working models that demonstrated how wind power, solar steam power, and time pieces work. For example, the wind turbine powered the batteries, which stored the power until the display read full, which kicked in the neon lights and then finally the light box that revealed the Discovery logo.
Advertising Agency: DDB Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Toby Talbot
Head of Art: Mike Davidson
Art Directors / Copywriters: Mick Stalker, Sarah Longworth
Via: bestadsontv
11 comments
I hope they really work...if so...they are awesome!
Yes I’ve seen them here up and running. Unfortunately the unrealistic detailing and lack of information doesn’t explain the fact that they are actually running on its own. Great idea all though. Unfortunately execution is often just as important.
Wow! Awesome campaign!
sMELLS LIKE BAD PHOTOSHOP
"smells like"...these are only fleshed out comps of concepts...you're completely missing the point. they're billboards which will be produced in "3D"....jc..
Well then, why not submit real photographs when the billboards are actually produced?
I could even imagine wanting to watch a "making-of film" about these being put together...
"Imaginate" -Michaels.
Cool idea, anyway.
>>>> That's not an ad. THIS is an ad.
these are real, i saw them down the road from me.
sometimes its hard to read the text, but great concept!
fantastic!
crappy photoshop!!