SKY Discovery Channel: Neon

These billboards are working models that demonstrated how wind power, solar steam power, and time pieces work. For example, the wind turbine powered the batteries, which stored the power until the display read full, which kicked in the neon lights and then finally the light box that revealed the Discovery logo.

Advertising Agency: DDB Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Toby Talbot
Head of Art: Mike Davidson
Art Directors / Copywriters: Mick Stalker, Sarah Longworth
Via: bestadsontv

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2 comments

fractalrene's picture
fractalrene
1506 pencils

Amazing. Even if the mechanism is fake, the idea is so good that it got made. Well done!

Guest's picture
Guest

Notice the glare on the top of the billboard, where is it coming from?

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