Skoda + Merlin Automobili: Have you ever been into a Skoda?

Have you ever been into a Skoda?

Advertising Agency: Jiki, Rovigo and Milan, Italy
Creative Director: Marta Bertazzo
Art Director: Fabrizio Vindigni Ricca
Photographer: Marco Monesi
Published: May 2010

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18 comments

TommyO's picture
TommyO
1866 pencils

Not very expensive, gets to the point. I like it.

Jiki ADV's picture
Jiki ADV
23 pencils

Thank you very much.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Isn't part of it the seats, and if they are just movie seats won't that cheapen things and not provide the overall experience?

Jiki ADV's picture
Jiki ADV
23 pencils

That's a nice pov, and in fact we're planning to add a video spot to the experience

Guest's picture
Guest

Gorgeous! Big big fantasy! Ehy guys, compliments!

Guest's picture
Guest

Potential issue of someone sitting in the seat in front of you and removing the top piece before you see it. All you are left with is a shifter.

Also, it's to be assumed all of these would be removed by the person sitting down (would be a bit uncomfortable otherwise) and then what? The trash? The floor? Seems like it could create a mess.

Guest's picture
Guest

Well, most of the ppl used the dashboard as it was. When supports were removed, ppl used to take a pee at the seats nearby.

When removed, the great part of the supports were placed under the seat, then trashed at the end of the show, then placed again. Ppl didn't feel that uncomfortable I must say, just surprised.

Despite it all, ppl played and a rapport was built. Isn't this rather important :) ?

Thanks for your comment, pls feel free to post your suggestions!

Guest's picture
Guest

We observed the rooms. To tell it all, people left with just shifters took a pee at the other seats nearby. Anyway, most of the people watched their movies with the top piece on. The ones removed were placed underneath the seat and then trashed.

but hey, what's the point? People were surprised and curious about the action. They read, played and joked with their own friends. A very cool rapport was built in minutes. Isn't this rather important than creating "the mess"?

Thanks for your suggestion, please post again if you feel so!

posted by JikiADV [007 mode on]

Guest's picture
Guest

lol of course the took a peek, not a pee! :shame:

007 mode again

Guest's picture
Guest

Grandi!

paumarques's picture
paumarques
1314 pencils

felicitats! senzill però efectiu.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

so a skoda has sticky floors and people who won't shut up in it?

sloppy4's picture
sloppy4
1496 pencils

so a skoda as sticky floors and people in it who won't shut up?

Jiki ADV's picture
Jiki ADV
23 pencils

this is a bit "inconsistent" post... from your own p.o.v., we shouldn't use cinemas, metros, trains, bus and so on for ambient advertising because they usually have sticky floors and so the brand would be associated to this... ?___?
ps. the cinema chosen for this ambient action is really really clean!!! :))))

Guest's picture
Guest

sorry skoda, but audi has already done this ambient

Jiki ADV's picture
Jiki ADV
23 pencils

can you please show us?

Guest's picture
Guest

Davvero un'idea eccellente.
Veramente molto bravi.
congratulazioni

Guest's picture
Guest

congratulazione, l'idea ci è piaciuta molto

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