Advertisement

Flying Trunks

Agency Network: 
Published/Aired: 
June 2010
Description: 

Ambient advertisment created by Grey, Israel for Skoda, within the category: Automotive.

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Copywriter: Uri Marek
Art Director: Tali Dayan
Account Manager: Galia Bialer
Account Superviser: Karen Israel
Media: Yossi Aroeti

Comments (10)

Log in or register to post comments
Duckman's picture
Duckman
Activity Score 520

Bullshit! Everybody knows how small capacity is in this overhead luggage.
So if you want to say "Skoda Roomster have trunk for two small bags" - well done.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Bianconiglio's picture
Bianconiglio
Activity Score 406

Agree. Wrong media choice.

ivan's picture
ivan

True. Even the largest plane has less space in the overhead luggage compartment than most trunks. But this could've been solved easily with copy. Just twist the message to say something like if you can't fit in here, try a Skoda. :)

Guest's picture
Guest

agree.. good luck getting the airline to approve that one though!

Adaddicted's picture
Adaddicted
Activity Score 3435

Absolutely!

withalltherespects

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

Definitely agree.

TommyO's picture
TommyO
Activity Score 1866

Exactly! Although it is cheap advertising and captive croud, it sends the wrong message.

akshaysrikar's picture
akshaysrikar
Activity Score 420

why the plane again????

in their creative process, i think they forgot the basic rule...."the medium is the massage"....

wrong medium people

Guest's picture
Guest

Medium massage, thats what I need.

Guest's picture
Guest

LOL!!! -yeah it's like a full massage but not quiet as intense.

Advertisement