Skoda: Flying Trunks
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Copywriter: Uri Marek
Art Director: Tali Dayan
Account Manager: Galia Bialer
Account Superviser: Karen Israel
Media: Yossi Aroeti
10 Comments
Bullshit! Everybody knows how small capacity is in this overhead luggage.
So if you want to say "Skoda Roomster have trunk for two small bags" - well done.
_____________________________________________________
Trifles make perfection, and perfection is no trifle.
Agree. Wrong media choice.
True. Even the largest plane has less space in the overhead luggage compartment than most trunks. But this could've been solved easily with copy. Just twist the message to say something like if you can't fit in here, try a Skoda. :)
agree.. good luck getting the airline to approve that one though!
Absolutely!
withalltherespects
Definitely agree.
Exactly! Although it is cheap advertising and captive croud, it sends the wrong message.
That's me!
http://blog.tapuz.co.il/wranger
why the plane again????
in their creative process, i think they forgot the basic rule...."the medium is the massage"....
wrong medium people
Medium massage, thats what I need.
LOL!!! -yeah it's like a full massage but not quiet as intense.