Skoda: Flying Trunks

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Copywriter: Uri Marek
Art Director: Tali Dayan
Account Manager: Galia Bialer
Account Superviser: Karen Israel
Media: Yossi Aroeti

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10 comments

Duckman's picture
Duckman
520 pencils

Bullshit! Everybody knows how small capacity is in this overhead luggage.
So if you want to say "Skoda Roomster have trunk for two small bags" - well done.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Bianconiglio's picture
Bianconiglio
406 pencils

Agree. Wrong media choice.

ivan's picture
ivan

True. Even the largest plane has less space in the overhead luggage compartment than most trunks. But this could've been solved easily with copy. Just twist the message to say something like if you can't fit in here, try a Skoda. :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

agree.. good luck getting the airline to approve that one though!

Adaddicted's picture
Adaddicted
3435 pencils

Absolutely!

withalltherespects

Minerva Pinto's picture
Minerva Pinto
1394 pencils

Definitely agree.

TommyO's picture
TommyO
1866 pencils

Exactly! Although it is cheap advertising and captive croud, it sends the wrong message.

akshaysrikar's picture
akshaysrikar
420 pencils

why the plane again????

in their creative process, i think they forgot the basic rule...."the medium is the massage"....

wrong medium people

Guest's picture
Guest

Medium massage, thats what I need.

Guest's picture
Guest

LOL!!! -yeah it's like a full massage but not quiet as intense.

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