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8 comments

NastyJester's picture
NastyJester
744 pencils

Well, I've seen the idea before on countless tacky coffee mugs and novelty pens, but fuck it... get me a Skinny Blonde and make her a cold one.

Nice way to increase trial I suppose.

Guest's picture
Guest

Seen already many times in my country. Works only for buyer class that doesn't care what beer tastes like, so kind of cheap-ware. Beer market is sensitive to quality of the product and you can't beer-lovers with paper boobs, they only care what's inside.

Guest's picture
Guest

oh come on! Yes I do think that certain age groups and demographics are very loyal to their preferred beer and want nothing but quality - but to the average college kid or person in their 20's they will go for what's the best deal or will gladly buy a product like this.

Guest's picture
Guest

totally narrow minded BS what you're saying.

blind tests show that even the most loyal beer drinkers fail to recognize 'their' beer.
so what matters in beer market is BRAND.

so this campaign is totally spot on.
and you're totally off.

Guest's picture
Guest

Genius! I want one!

Guest's picture
Guest

make that TWO skinny blondes, please

Guest's picture
Guest

Bought a 6-pack of these the other day, great beer, awesome use of thermo ink and nice design.

Was pleasantly surprised to find it actually works!

Guest's picture
Guest

actually a nice beer

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