Sixt: Blow the clouds away
Driving a convertible in Halle (Salle) – at first glance this doesn’t appear particularly spectacular, but in reality it’s a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to “blow Halle’s clouds away”. This extraordinary feat can be witnessed in the film “Sun in Halle”, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the city’s proud inhabitants enjoying the sun – in an affordable convertible from Sixt, of course.
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Advertising Manager: Daniela Erdmann
Managing Director Creation: Sascha Hanke, Wolf Heumann
Creative Director: Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Frank Seiler
Management Supervisor: Jörg-Peter Dressel
Head of TV: Meike van Meegen
Post Production company: nhb Berlin
Production company: radical.media Berlin
Cameraman: Björn Knechtel
Producer: Susa Ehlers
Director: Sebastian Schipper
Editor: Sebastian Schultz
9 Comments
This is an amazing idea. Must have cost so much money!
What hath God wrought
Great!
Awesome, cool, smart... but costly and ineffective. Insane idea so thumbs up for this.
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This is good. It had more potential, I think. But good cost-effective ad. Very well done.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
hm
Increíble, no sabía que se podía hacer eso. Pero con esto me surge una duda: ¿No existen riesgos para el medio ambiente?
It's a great idea, but at the same time it feels really intrusive. Advertisers changing the weather to sell cars? Yikes. Some things are sacred, and I wonder about the side effects. Great idea, just unsettling.
but really?
Expensive and forced