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We Cover Everything

Agency: 
Published/Aired: 
August 2011

Sipes "We Cover Everything" Ambient

Description: 

Ambient advertisment created by Leo Burnett, Jordan for Sipes, within the category: Industrial, Agriculture.

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Director: Rami Afifi
Copywriter: Ibrahim Al-Far

Comments (10)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Solid idea. Could go further, too. :)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

NICE ! great execution for the idea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 45936

Simple works best.

simonds08's picture
simonds08
Activity Score 598

i really like this. i think some applications, like the bus, should have been put on more contrasting colors but otherwise this is really cool.

jackblack's picture
jackblack
Activity Score 2355

So there's no name of the paint in the local language? I personally like the scribbly stuff.

Wordfruit's picture
Wordfruit
Activity Score 1023

I like this.

But I could be a tennis player in the market for house paint. If I see the tennis court swatch I don't know that you do house paint also.

A line of copy on the swatches to make it clear you do all sorts of other paints, could be good.

Cule's picture
Cule
Activity Score 3

There is copy on the swatches that says "We Cover Everything". It's in arabic ;)

guto_soares's picture
guto_soares
Activity Score 107

I liked the idea. Some applications are better than others, but in general the campaign is very good.

Ninja Omelette's picture
Ninja Omelette
Activity Score 4

Jordanian advertising finally getting some attention :)

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Solid idea. Could go further, too. :)

The Jobless Writer
Will Think for Salary

tazyboy's picture
tazyboy
Activity Score 777

good

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